Tuesday, June 12, 2007

PayPerPost Obtains $7 Million in Funding

Sponsored Post

PayPerPost provides a great way to advertise on blogs. They've been running strong for a while now, and they just got a new infusion of capital - $7 million!

The coolest part about this company is that it truly pays out money to its publishers. One postie has already earned over $10,000! Several posties earn over $500 per month, and many more earn several hundred every month. They're running a great business!

This new round of capital could be really interesting for PayPerPost. They've just launched a new website, and I'm sure that's just the first of many great changes we'll see in the coming weeks.

One great thing they could do is keep working on PayPerPost Direct. This service allows advertisers to pick individual blogs on which to advertise. It's definitely a great method, and PayPerPost only takes a 10% cut in the review price. That's the lowest cut in the industry!

A change that I would love to see is some better visual design for their websites, including the postie back-end pages. The pages function pretty well, but the design style is pretty outdated, in my opinion. Maybe they could hire a couple new designers and get a more updated, Web 2.0 look. Where's the cool AJAX and transparent elements?

For more info on this funding, check out the official press release:
The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

1 comment:

Pranav Kumar Prabhakar said...
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